The fitness and wellness landscape has undergone a dynamic transformation in 2024, with emerging trends reshaping how people prioritize health and self-care. From Pilates dominating workout bookings to the rise of data-driven wellness services, 2024 has been a fascinating glimpse into the evolving habits of fitness enthusiasts and wellness seekers worldwide.
ClassPass, a subscription based fitness and wellness app, that allows users to accumulate credits that can be used towards different classes and experiences, recently released their 2024 year in review.
Let’s dive into the 2024 highlights and trends, and predictions for 2025.
Pilates Reigns Supreme: The Most-Booked Workout Globally
For the second consecutive year, Pilates claimed the top spot as the most-booked workout globally. Its popularity has been fueled by its strong presence on social media and endorsements from influencers showcasing its physical and mental health benefits. ClassPass users who book a Pilates class are highly likely to book another within the same week, proving its addictive appeal. However, low-impact training is quickly gaining traction, with reservations increasing by an impressive 109% this year. Could this signal a challenge to Pilates’ dominance in 2025?
Wellness Appointments Go High-Tech
Massage continued to be the most-booked wellness service globally in 2024, with a 39% increase in reservations. However, specialized services like body scans (+159%), cosmetic treatments (+133%), and body sculpting (+90%) are redefining wellness priorities. These data-driven offerings reflect a growing demand for personalized and results-oriented experiences that go beyond traditional spa treatments.
When People Worked Out
Workout schedules mirrored a typical workweek, with weekday sessions peaking at 5:30 p.m., while weekends saw a later start at 10:00 a.m. Tuesday emerged as the most popular day for workouts, while Sunday remained the preferred rest day. September overtook October as the busiest month for booking workouts, highlighting fall as an ideal time to reset fitness routines.
Where People Worked Out
Globally, New York Metro led in class bookings, followed by Los Angeles, London, Amsterdam, and Singapore. Interestingly, travel bookings surged as more users incorporated fitness into their trips—14% of U.S. users booked classes outside their home markets while traveling. This trend hints at the rise of fitness tourism as people seek to stay active even on the go.
Themed Classes and Music-Driven Workouts Stay Popular
Pop culture continued to influence fitness trends in 2024. Taylor Swift-themed classes topped reservation charts with over 15,000 bookings on ClassPass alone. Beyoncé, Rihanna, Drake, and Justin Bieber also inspired themed workouts that kept participants motivated through music-driven experiences. These classes highlight how entertainment can seamlessly blend with fitness to create engaging routines that feel less like exercise and more like fun.
Emerging Sports Take Center Stage
Community-centric activities are surging in popularity. Volleyball reservations skyrocketed by 256%, soccer by 158%, and ice skating saw an astonishing growth of 698%. This rise is likely fueled by Olympic excitement and increased visibility on social media platforms. These sports reflect broader cultural enthusiasm for team-based activities that promote both fitness and social connection.
The Future of Fitness and Wellness: Trends to Watch in 2025
Looking ahead to 2025, personalization will likely dominate both fitness routines and wellness services. Data-backed insights from wearable technology will continue to guide health practices, while fun and exploration will become central themes in workouts. Expect more custom-tailored programs that feel sustainable rather than regimented—turning fitness into a lifestyle rather than an obligation.
Additionally, community-driven sports like volleyball and soccer are expected to gain further momentum alongside niche activities such as ice skating. On-the-go fitness bookings may also expand as travel continues to rise globally.
Takeaway
From Pilates’ enduring popularity to cutting-edge wellness services driven by technology, 2024 has been a year of innovation in health and self-care practices. As we step into 2025, the focus will shift toward personalization, enjoyment, and accessibility—ensuring that fitness and wellness remain integral parts of modern lifestyles worldwide. Whether you’re booking your next Pilates class or trying ice skating for the first time, one thing is clear: staying active has never been more exciting!
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